Gfinity Elite Series
James served as Franchise Manager and broadcast talent for the Gfinity Elite Series Australia — one of the most ambitious esports competitions ever staged in the country. Working across both the operational and on-screen sides of the league, he helped bring city-based franchise esports to Australian audiences for the first time, contributing to a production that set a new benchmark for live esports broadcasting in the region.
Working with professional broadcast teams, the Rocket League series was aired live on Channel 10 Peach in the prime time Sunday morning slot, whilst Counter-Strike and Street Fighter were streamed live and exclusively on Twitch. As the one the main commentators for both Counter-Strike and Rocket League, this gave James invaluable experience both in front of and behind the camera.
Product Development
Worked with external agencies & brand to ensure authentic experience in gaming.
Creative writing and scripting of a high volume of broadcast and shoulder content in broadcast and for socials, as well as other media outlets within the HT&E network (ARN & Conversant Media).
Authentic sponsor integration in to game via broadcast assets, ensuring brand guidelines were adhered to.
Advising brands on best practice for brands in the gaming market.
Collating Event & Campaign proofs to evaluate sponsor ROI.
Advisory on Tournament Operations and the establishment of game rulesets.
Franchise Management
Contract negotiation and onboard of new franchises to the Elite Series.
Sourcing and contracting of players for franchises managed by Gfinity.
Managing Gfinity socials and scheduling.
Co-ordinating content and socials between team franchises and Gfinity.
Talent Management
Sourcing new talent for broadcast
Sourcing and negotiation of contracts for content creators for new products
Monitoring of social channels to foster engagement
One of the main anchors for the broadcast across Counter-Strike and Rocket League.