Twitch Ultimate Royale
Esports Media House was selected as the Australian country partner responsible for bringing Twitch’s Ultimate Royale to life. A full scale live event and broadcast designed to showcase the power of Twitch integration to their agency partners - this even saw James and his team bring a blank canvas to life.
The event saw agencies competing against each other in Brawlhalla (video game) represented in teams of two, participants experienced what it was like to compete in, and cheer for a live esports event - all whilst showcasing first hand the activation opportunities that exist within these events. Each agency also hosted a viewing party in their respective offices with viewers watching live on Twitch, and catered to with event party packages.
Hosted at the historic Carriageworks venue in Sydney’s inner suburbs, this event was not just a celebration of gaming and brand integration - it also served as the end of year Christmas function for agency partners meaning this event was a double header for James and his team. The venue was subsequently flipped from brand activation and live event stage into a fully catered function and entertainment space. A massive undertaking requiring months of precise planning and on-the-day execution.
Project Management
Worked with international agencies as country partner for Twitch Asia’s event
All pre-event organisational logistics, coordinating the distribution of event packs, as well as freighting of event goods.
Budget planning and cost management.
Ensuring event remained compliant with local and state regulations, including the creation of COVID safety and event management plans.
Event Organisation & Management
Venue selection
Food and beverage suppliers, external contractor hire
Logistics and equipment hire
3 separate staging areas managed
Stage build, venue lighting and printed signage design
Floor plan design, curated atmosphere
Organised care packages for ‘viewing parties’ hosted at each different agency that was participating
Broadcast Duties
Supplied and sourced all equipment and personnel for broadcast, ensuring.
Creation of broadcast package.
Ensuring all equipment remained serviceable throughout the duration of the live broadcast.